Wednesday, February 13, 2008

30% less bad

Arrowhead, distributors of mountain spring water, are running a high-profile TV campaign about how they are using 30% less plastic:
"Less plastic. Less impact. A little natural does a lot of goodTM".
They should be careful; they might give their consumers ideas about how bad those plastic bottles are. Who knows, some of those consumers might come up with a solution that uses 100% less plastic.

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